Social Media Storytelling

Social media storytelling is one of the biggest marketing trends in 2022 and will most likely continue to grow in the years to come.

Social media has taken a huge rise in company advertisements due to the COVID-19 pandemic. When everyone was at home and browsing the internet, video marketing and social media took over. These methods can be a hit or miss depending on how effectively you execute your advertisement. Let’s talk about that!

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Video marketing is everywhere nowadays. That’s simply because the world is becoming more engaged with video content and are less interested in large bodies of text. Attention spans are shrinking and minds are craving something visually appealing. As mentioned in the article, Digital marketing trends for 2022 by MIT Sloan, “The problem is whether or not those viral influencer videos actually translate beyond attention into sales.” You can make an awesome video for your brand but is it enough to get you a sale? You have the ability to reach a wider audience and give people a better feel of your brand with video marketing. Videos can attract emotional appeal more than plain text. So next time you’re creating your next marketing campaign, think not only about the message you want to share but also about how your audience will interact with it.

Your marketing tactics will only be as successful as the content you create. Content marketing is super important as you want to create high-quality, well-researched posts. This doesn’t mean you have to be boring and only state facts, you should get creative and don’t be shy to throw in your opinion too. Just be careful with what you post! Having strong storytelling skills will help your content come to life and appeal to your audience more. All of these things will not only retain and build your clientele but will also build your brand's creditability. As mentioned in the article, 7 Marketing Trends to Jump on in 2022 by Bannerflow, “Content marketing is the cornerstone of an effective strategy and connects companies directly with their customers.” If you can do this and do it well, there’s no doubt you’ll reach your intended audience, grow that audience, and get some sales out of it.